Targeting The Professional Driver

Each year Flying J Travel Plazas service thousands of professional drivers on a daily basis as their premier diesel fuel provider. Open 24 hours a day, 365 days a year, Flying J travel plazas offer a wide range of amenities including an extensive convenience store, quality casual dining and many other services that provide assistance to the transportation professional.

Flying J has implemented state-of-the art services that are found exclusively on location to assist professional drivers on a daily basis. As a valuable resource to drivers, these services also offer premium exposure to Flying J’s professional driver demographic.

• Interactive Televisions display information for drivers in high-definition in high traffic areas across the U.S. and Canada. These services include an interactive reference map for Flying J locations and also provide access to additional Flying J services. These televisions also provide high-impact advertising opportunities.
• Driver Services Kiosks are strategically placed in the plazas and provide customers with fax and copy service, pre-paid calling cards, trip routing and mileage reports, equipment posting, local advertising, load matching and even floral delivery.
• Poster Frames are strategically located throughout Flying J Travel Plazas. These 25” x 38” poster frames offer long-term exposure and an excellent opportunity to reach drivers while taking a break from the rigors of the road.
• Online Advertising through the Flying J WiFi portal and Internet Web Station provides exposure to thousands of professional drivers daily.
• Frequent Fueler Mailings target thousands of Flying J professional drivers every month with colorful inserts
  that accommodate coupons and rebates.

Download the Driver Recruitment Advertising Media Kit and Rate Card

Your Ad Can Appear in High-Definition The Flying J interactive television can deliver high-impact powerful advertising unlike anything you have ever seen in the industry. Your driver recruitment ad can be a full television commercial with motion and sound or a broad array of animated images and text all in high-definition. The television is strategically located in high-traffic areas at each travel plaza providing premium exposure for your ad. These televisions also provide information on Flying J products and services as well as an interactive map of locations. See advertising media kit for details.

Driver Services Kiosks - A Driver's Office On the Road Your ad can be a high-impact commercial for your company with exposure to thousands of drivers on a daily basis. Advertising opportunities include full commercial presentations with animation and text overlay or a professional designed static advertisement designed to give your company optimum exposure. See advertising media kit for details.

Poster Frames The “drivers only” area of Flying J Travel Plazas present an excellent opportunity to reach professional drivers where they live when taking a break from the rigors of the road. Large 25” x 38” poster frames have proven to provide powerful advertising to this special market segment. See advertising media kit for details.

Online Advertising Flying J has one of the largest high-speed WiFi networks in the transportation industry with over 270 hot spot locations and 149 Web Station installations across the U.S. and Canada. Professional drivers have the convenience of accessing the web through the Flying J WiFi subscriber portal, where they can manage their account, check e-mail, search for loads, map routes, or even make phone calls from their computer with our Voice over IP service. Drivers who don’t have a computer can access a high-speed Internet Webstation inside our travel plazas. See advertising media kit for details.

Frequent Fueler Mailings The dramatic growth in the number of Flying J locations across North America has happened in part because of a phenomenal driver incentive or continuity program. This program called the Frequent Fueler Club awards points based on fuel and service center purchases made by the 2.4 million professional drivers that have joined the program since 1987. Each month their purchases are tabulated and we distribute valuable coupons redeemable for meals in our restaurants, lodging in our motels, wireless Internet services (WiFi), select services at our Flying J Service Centers and for valuable gifts and trips selected from Flying J’s E-Store. Through the mailed distribution of these coupons to the drivers home or business we allow you the opportunity to insert flyers or promotional pieces along with our coupons. These monthly mailing go to all members that have accrued a minimum of 5.00 points in the previous month. If they haven’t, the points roll over to the following month and add to that month’s accrual. In 2007, per average monthly mailing reached the homes of nearly 200,000 drivers. This mailing is powerful. These members are loyal customers active in the long haul trucking industry that view their monthly Frequent Fueler mailing with the same priority as cash. See advertising media kit for details.